Call it an irony of fate or the least appeal to consumers, the pioneer of smartphone has pretty low market share right now. According to recent data produced by the IDC (International Data Corporation), Android beats iOS in smartphone race while Windows and Blackberry lag far behind.
Of all the 1.3 billion devices sold worldwide, smartphones with Android platforms were more than a billion; the number of iOS based phones (iPhones) sold, on the other hand, was just 192.7 million. In 2014, Android’s market share for smartphones has been 81.5%, while iOS had a market share of only 14.8%.
Windows Phone, although seems to have lost momentum, is currently ahead of Blackberry; with 34.9 million smartphones sold in 2014, Microsoft holds 2.7% share of the market. Blackberry, once a dominant player in the market, has sold only 5.8 million units worldwide during the same period, grabbing a market share of just 0.4%.
Android and iOS, together, have increased their market share globally; 96.3% of all the smartphones consumed in this period run on either of these two platforms. In 2013, the combined market share of the two platforms was 93.8%.
Android is a platform that is used by maximum number of smartphone manufacturers while iOS belongs exclusively to Apple. Although the Android-iOS duo has gained greater share of the market in 2014, the former actually increased its market share from 78.7% to 81.5%, while the latter’s share shrunk from 15.1% to 14.8%.
It’s not yet known what kind of strategies Apple is looking to adopt to increase the market share of its mobile operating system. Google, on the other hand, is surely happy to see its mobile OS gaining more popularity among mobile phone makers.
It is much expected!!
ReplyDeleteOf course, we expected nothing less.......whats your take on the newly released Samsung S6 Edge and HTC M9 Plus? Comparably.
ReplyDelete